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"From Marketing to Growth: Making the Cultural Shift"

  • "From Marketing to Growth: Making the Cultural Shift"
    Presented by Katie TolinRea & Associates, Inc.
  • Many firms have "marketing" initiatives and departments, but the definition & responsibility range from administrative to C-level. Is your firm's marketing performing to it's highest and best use? How do you make it the integral part of your firm growth strategy that it should be? Whether it is empowering your marketing team to be responsible for growth or just bringing them to the practice management table, Katie will use her personal experience to cover:
    - How to Define Practice Growth
    - Foundational Changes Necessary
    - Skill Sets - Some Learning Required
    - Retooling
    - Accountability
    - Driving Results
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