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"Building a Strategic Competitive Advantage Through Niches"

"Building a Strategic Competitive Advantage Through Niches"

Presented by Gary Shamis, SS&G

In every sales situation you need an edge, an advantage over the competition. There is no better way to do that as a CPA by building a niche practice. Where do you start? Who drives the initiative? How do you structure it? Gary has built several niches over the years, with some significant national success. He'll cover:
- How to Identify Your Strategic Competitive Advantage
- Developing a Strategic Plan to Build upon Your Strengths
- Marketing and Sales Tactics

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