Is Facebook a worthwhile medium for Accounting firms?
As I finalize marketing plans for 2013, I'm struggling to determine the real value of Facebook in an accounting firm's marketing efforts. I believe Facebook to be a valuable tool for recruiting young talent, but the personal nature of Facebook doesn't seem to lend itself to marketing a small B2B/professional services firm. Nobody goes on Facebook looking for tax or financial advice!
What are your thoughts on Facebook's value? Has your firm used Facebook in the past year and what kind of success have you acheived with it?