Webinar Ideas and Best Practices for Accounting Firms
In 2013, one of my foremost resolutions in regards to my accounting firm clients was to successfully integrate webinars and online events into their content strategy. We're currently in the process of planning our first presentation, to take place right after tax season.
I'm wondering if my marketing colleagues on IShade have any thoughts on accounting firm webinars. Please share any tips or best practices you may have. Some proven effective topics to present on would be appreciated to! I'll be sure to share my thoughts and lessons learned after the first event!