Marketing for Accounting Firms During Tax Season
As Tax Season rears its head, I'd like to discuss two things of importance to the Accounting Marketing profressional!
- In my experience, as Accounting professionals get busier in late Winter and early Spring, time spent on marketing and business development is often one of the first things they cut to make more room in their schedules. I'd like to hear your thoughts on how Accounting Firms can survive the busy-season without sacrificing marketing time/opportunities!
- Have you found any marketing/business development tactics that work especially well during tax season? Are there any often overlooked marketing opportunities unique to this time of year?
I look forward to hearing your thoughts!